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With certified expert guidance, users can track their progress and see their entire financial picture in real time, anytime. Fruitful doesn't sell products on commission or skim “management” fees while doing nothing. Instead, it gives you clarity and control over your money for a flat, affordable subscription. With Fruitful Guides, each user can get access to a Certified Financial Planner on-demand through the company's app.

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industries
Milestones

Lux Investment: 2022

Founders
Lux partners
Brandon Reeves

Fruitful

Andrew Wilson
Jasmine Rainey
Tracie Rotter
Stevie Lee
Steven Brody
Shaq Vayda
Shahin Farshchi, PhD
Segolene Scarborough
Sean Traynor
Scott Rubin
Saunaz Moradi
Samuel Arbesman, PhD
Samantha Cho
Peter Hébert
Lindsay Morris
Lan Jiang
Josh Wolfe
Grace Isford
Deena Shakir
Debbie Elsen
Danny Crichton
Dana Riley
Cristina Morris
Chris Gates
Bree Morgan
Brandon Reeves
Brad Gritsch
Bilal Zuberi
Bibi Masara
Alex Nguyen
Adam Kalish