Tracie Rotter

Platform Partner
Connects the Lux portfolio to the broader ecosystem

About Tracie

Tracie leads Platform at Lux, where she serves as a connector across the portfolio and the broader Lux ecosystem. From seed to exit, Platform works with companies to engage their first clients + hires, secure strategic partners + leaders, and access tools + resources they need. Tracie’s mission is to harness the power of the Lux network to fuel each company’s growth.   

Most recently, Tracie was a SVP at Experian where she worked with a team of premier data scientists + engineers and startups + strategic clients to incubate new products with a focus on reusable identity, blockchain data, and ESG.

“Realize that everything connects to everything else” – Leonardo da Vinci

Tracie is no stranger to venture capital. She was a Partner at GV (formerly Google Ventures), where she spent 10 years as a program creator & scaler, strategic operator, and relationship builder. She co-founded GV’s Partnerships practice, designing and managing how global companies work with startups to drive innovation through commercial opportunities, partnerships, strategic investments, and M&A. She also built out and ran GV’s cross-Google collaboration programs and network of external partners. Committed to diversity and inclusion, Tracie led the Women@Google Irvine ERG and continues to serve as a facilitator for the global #IamRemarkable initiative. 

“Hoping for the best, prepared for the worst, and unsurprised by anything in between.” – Maya Angelou

Before Google, Tracie held roles in consulting and non-profit with a focus on implementing new technology. As a consultant at Accenture, she worked with clients that included Caterpillar, Verizon Fios, PepsiCo, Pfizer, MetLife, and Hertz.

She has a B.A. in Economics from Duke University and a MBA from Duke's Fuqua School of Business. 

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“The future is already here... it's just not evenly distributed yet.” — William Gibson
Outside of work
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Selected Investments

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other team members

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Josh Wolfe
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Shahin Farshchi, PhD
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Brandon Reeves
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Bilal Zuberi
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Grace Isford
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Shaq Vayda
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Lan Jiang
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Adam Kalish
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Steven Brody
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Scott Rubin
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Segolene Scarborough
Chief Financial Officer
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Sean Traynor
General Counsel
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Alex Nguyen
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Samuel Arbesman, PhD
Scientist in Residence
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Danny Crichton
Head of Editorial
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Saunaz Moradi
Director of Communications
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Chris Gates
Producer
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Andrew Wilson
Associate General Counsel
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Brad Gritsch
Fund Accountant
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Stevie Lee
Assistant Controller
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Samantha Cho
Controller
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Bibi Masara
Office Manager
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Debbie Elsen
Executive Assistant
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Dana Riley
Executive Assistant & Office Manager
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Jasmine Rainey
Executive Assistant and Marketing Coordinator
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Lindsay Morris
Executive Assistant
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Cristina Morris
Executive Assistant
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Bree Morgan
Executive Assistant
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Andrew Wilson
Jasmine Rainey
Tracie Rotter
Stevie Lee
Steven Brody
Shaq Vayda
Shahin Farshchi, PhD
Segolene Scarborough
Sean Traynor
Scott Rubin
Saunaz Moradi
Samuel Arbesman, PhD
Samantha Cho
Peter Hébert
Lindsay Morris
Lan Jiang
Josh Wolfe
Grace Isford
Deena Shakir
Debbie Elsen
Danny Crichton
Dana Riley
Cristina Morris
Chris Gates
Bree Morgan
Brandon Reeves
Brad Gritsch
Bilal Zuberi
Bibi Masara
Alex Nguyen
Adam Kalish